“This industry has been doing it this way for years...”

Virtuoso’s beginnings were innocent enough. Dave Nixon, as a graphic designer in one of those "national firms," was approached to do a design project as a freelance project because the client could "not afford the firm with their tiny budget." The client was thrilled to have such high caliber talent that delivered a very successful solution, for such a great rate. Dave soon began to wonder why "the firm" charged so much for exactly the same creative solution, utilizing the same creative talent.

And then, he began to wonder how many other organizations needed the same high quality and successful creative services that could not afford the premiums being charged by these national firms...the answer was and is...all of them.

Hence, the business case for Virtuoso was born.

How does it work?
Virtuoso understands what needs to be accomplished from the customer perspective due to our vast business (not just creative) experience, from revenue generation, to gaining market share, to revitalizing a corporate brand, and comes up with the best, most appropriate business strategy using creative work to solve it. Then Virtuoso determines the best resource type and skill sets to achieve the customer end goal. We use our pool of the best creative talent from anywhere in the world, with expertise in the area needed, allow them the creative freedom to do their best work, and keep overheads low by working remotely. Utilizing many years of managing some of the most successful design projects, delivering appropriate business solutions and doing it at a fair rate is the basis for Virtuoso and our model.

Everybody wins. That’s the way we like it.

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